WANT TO COLLABORATE?
If we were you
Hendrik Speecqvest 62/001
2800 Mechelen
Belgium
+32 (0)15 284 900
info@iwwu.be
mon – fri: 9h – 17h
BE0840 314 562
WE ARE SOCIAL
WHO ARE WE
Back in 2012, If We Were You was born from a passion for B2B communication and a purpose, before this became a marketing word.
We believe that in whatever we do, there is ultimately one question that always sums it up: would we really, honestly, do this ourselves if we were you?
And so we discovered our name.
You can benefit from our experience in knowing what works for whom. Make use of our insightful creativity to transform a difficult, boring or abstract topic into something beautiful and comprehensible. We are matter-of-fact enough to understand that what we offer has to be profitable, but passionate enough to know that ROI does not always come in the form of money.
THE TEAM
BERT HEYENS
Partner
If marketing was a dish, Bert would serve it as a 7 course meal paired with some sublime wines. Combining the small talk with a huge appetite for great marketing ideas. But we all know the proof of the pudding is in the eating so he doesn’t beat around the bush when it comes to selecting the right ingredients with every new project. Headchef Bert will work to your taste with his team of creatives, he’ll never serve you something he wouldn’t like himself. If we were you…I would taste this.
BRUNO VERGAUWEN
Art director
According to those people in the know, Bruno was born with a pencil in his hand. Later in life, the experts at Sint Lucas Antwerp took this particular affliction in hand to help him mould the talent that would enable him to lead a relatively normal life as a graphic designer and art director, working in both B2B and B2C agencies. And so this has continued to be the case for more than 20 years. One could call it a successful operation.
Despite all of this, sport still makes him nervous, the only thing to calm him down is a good comic, oh, and he hates oranges. He can be revived with golden vitamins (available from all good chip shops without prescription), he still believes he’s going to get a final growth spurt, and he comforts himself by understanding that it’s the little things in life that make the difference. look at the other symptoms of his creative ailments here.
BRUNO VERGAUWEN
Art director
According to those people in the know, Bruno was born with a pencil in his hand. Later in life, the experts at Sint Lucas Antwerp took this particular affliction in hand to help him mould the talent that would enable him to lead a relatively normal life as a graphic designer and art director, working in both B2B and B2C agencies. And so this has continued to be the case for more than 20 years. One could call it a successful operation.
Despite all of this, sport still makes him nervous, the only thing to calm him down is a good comic, oh, and he hates oranges. He can be revived with golden vitamins (available from all good chip shops without prescription), he still believes he’s going to get a final growth spurt, and he comforts himself by understanding that it’s the little things in life that make the difference. look at the other symptoms of his creative ailments here.
DORINE SANSON
Account manager
Dorine is the link between client and studio, the translator of briefings, and our all-seeing eye for languages, both Dutch and French. She is also somewhat of a unique person in our group – somebody who plays sport voluntarily! You name it, she does it: kite surfing, padel, yin yoga and more.
And what’s more, she does it all of her own accord! It’s no wonder, then, that any excess energy propels her towards far-flung destinations But more importantly, she always knows the correct route for our customers and is always ready to provide help.
ANKE DE KORT
Graphic designer
Recently equipped with a new pair of eyes, her graphic work has never been so sharp when not wearing her glasses. For years, Anke has been making our customers happy – both literally and figuratively – with her precise attitude to work. In fact, your infographics have never looked so good or so animated. And against all the odds, she also became our go-to girl for PowerPoint presentations.
We even have our suspicions that her children have already been initiated into the magical world of icons where they are discovering the power of a well-structured layout. The next generation of graphic designers is ‘good for print’ as it were.
ANKE DE KORT
Graphic designer
Recently equipped with a new pair of eyes, her graphic work has never been so sharp when not wearing her glasses. For years, Anke has been making our customers happy – both literally and figuratively – with her precise attitude to work. In fact, your infographics have never looked so good or so animated. And against all the odds, she also became our go-to girl for PowerPoint presentations.
We even have our suspicions that her children have already been initiated into the magical world of icons where they are discovering the power of a well-structured layout. The next generation of graphic designers is ‘good for print’ as it were.
ALEX VERSWIJVEL
Graphic & motion designer
Looking at the official description, Alex is just an 80’s kid… although some might even claim that Alex is really a child of the 90’s. Let’s just say that he brings together the best of both decades.
“Too many cartoons while being a badass like Stallone, Schwarzenegger or our very own pride and joy, Van Damme, won’t do you any good at all later on”, said his mother. But little did she know… Just like Jean-Claude Van Damme in “No Retreat, No Surrender”, Alex the designer never tries to give up or take the easy way out.
To the accompaniment of glam metal music, Alex has been diving into Photoshop, Illustrator and adding extra (headbanging) motion in After Effects for 15 years.
Some people don’t think that black is a colour. That’s not a problem for us – Alex prefers not to wear colour, instead introducing colour into the world through fresh graphics.
Back in Black (and coloured trainers)
CHARLOTTE LEEMAN
Graphic designer
For many years now, Charlotte has been our greatest strength when it comes to graphical correctness. And that’s actually quite a surprise when you realised that she moves house almost as often as she changes her hobby. Puzzling, cross-stitching, making miniature houses, baking… none of it is easy when surrounded by removal boxes. Fortunately, better than anyone else, she understands that “home is where Netflix is”. Want to know which series should be on your “to watch” list? Well Charlotte is our very own ‘Rotten Tomatoes’. And most of all “she’s a winner”. If you play a game against her, you soon realise that you’re a “loser”. Although… our art director is quick to admit that he has been letting her win for years! But no matter, to Charlotte, every graphical problem is like an escape room to which she knows the way out.
CHARLOTTE LEEMAN
Graphic Designer
For many years now, Charlotte has been our greatest strength when it comes to graphical correctness. And that’s actually quite a surprise when you realised that she moves house almost as often as she changes her hobby. Puzzling, cross-stitching, making miniature houses, baking… none of it is easy when surrounded by removal boxes. Fortunately, better than anyone else, she understands that “home is where Netflix is”. Want to know which series should be on your “to watch” list? Well Charlotte is our very own ‘Rotten Tomatoes’. And most of all “she’s a winner”. If you play a game against her, you soon realise that you’re a “loser”. Although… our art director is quick to admit that he has been letting her win for years! But no matter, to Charlotte, every graphical problem is like an escape room to which she knows the way out.