SANDMAN is a new, Belgian mountain bike brand that developed the perfect mountain bike for every terrain thanks to big, fat wheels and unseen frame innovations.
Design the look and feel of the new brand. Position SANDMAN in the market and develop the necessary communication tools.
We got started by writing a baseline that captures the whole SANDMAN idea: ‘Change trail not bike’. Starting from there we developed the look and feel from stationary to commercial tools.
– logo + baseline
– templates and e-mail signatures
– fleet wraps