Primagaz is a Belgian company, part of SHV Energy, offering propane to private customers and businesses. They also provide more than a third of all LPG stations in our country.
Wallonia has the least developed natural gas network and thus constitutes an important market for Primagaz.
They asked us to develop a campaign through which they could make the inhabitants of Wallonia aware of the Primagaz solution to this problem.
We developed a campaign in which delivering gas is visualized literally. We crosschecked natural gas coverage with door-to-door distribution and billboarding networks to define the target area and then personalised the billboards to the different communities in the area.
– personalized billboard (20m2 and 4m2)
– door-to-door flyering
– mobile billboarding