OVAM is a public Flemish institution responsible for waste management and soil remediation in Flanders.
From 1 July 2013 onwards every Flemish company is obliged to collect ‘PMD’ waste and to have a contract with a recognized waste collector. OVAM asked us to create a TV commercial communicating this new policy.
“If we were you” created a typical, recognizable Flemish SME setting. By giving the main character a name, ‘Dirk’, we created an identity and made the message more accessible. The scenario has a funny touch as it starts with a confusing situation.
– TV commercial