Just like you, we are being flooded with marketing reads and trends. As a service to our customers and prospects we filter out the most interesting, most relevant topics. Twice a year we bundle them into an interesting evening hosted by a specialist in a trending field of marketing. It is a free show and you get a sandwich and a glass of wine. And maybe more importantly: you get to meet fellow-marketers and businessmen.
Filter – Thursday the 19th of April 2018 – Mechelen
Ambassadorship, the digital word-of-mouth also in B2B
Word-of-mouth. It still is a powerful marketing tool. But how do you realize this in a technology-based society where you are flooded with advertisements? Ambassadorship is a possible answer to this.
On Thursday, April 19, Patrick Depauw and Bram Huyghe of Social Seeder explain how ambassadorship can help to increase the relevance of your company or brand.
They use concrete cases e.g. Toyota Material Handling, Dataflow and ING to clarify how it works.
Raf Stevens on storytelling
Tom De Baere on marketing automation
Veronique De Prycker on LinkedIn sales
Jonas Verhaeghe on marketing technologies
Jan Coemans on internal communication
Tom Heremans on the legal side of marketing
Raf Stevens on leadership